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Entries categorized as ‘Engagement’

Do You Have The Commitment of A Gurkha?

October 27, 2009 · Leave a Comment

Even if you’re a student of history, this one may have flown under the radar.

Back in 1964 there was a confrontation between Malaysia and Indonesia. In his book One Crowded Hour, Tim Bowden tells about an incident that happened in Borneo during this time.

A group of Gurkhas from Nepal were asked if they would be willing to jump from transport planes into combat against the Indonesians should the need arise. The Gurkhas had the right to give the request a “thumbs down” because they’d never been trained as paratroopers. Bowden quotes cameraman Neil Davis’ account of the story:

Commitment “The Gurkhas usually agreed to anything, but on this particular day they provisionally rejected the plan. But the next day one of their NCOs sought out the British officer who had made the request and said they had discussed it further and would be prepared to jump under certain conditions.

“What are they?” the British officer queried.

“The Gurkhas told him they would jump if the land was marshy or reasonably soft with no rocky outcrops, because they were inexperienced in falling. The officer considered this and noted that the drop zone would almost certainly be over the jungle. No rocky outcrops there. So, they would surely be all right. Anything else?

“Actually, yes,” answered the Gurkhas. They wanted the plane to fly as slowly as possible and no more than a hundred feet high. At that point, the British officer explained that the planes always did fly as slowly as possible when dropping troops, but to jump from 100 feet was just impossible. The parachutes would not open in time from that height.

“‘Oh,’ the Gurkhas replied, ‘it’s OK then. We’ll jump with parachutes anywhere. You didn’t mention parachutes before!”

What does it take to have, or receive, Gurkha-like commitment and courage?

Categories: Engagement

Helping Teams Advance One Gemba at a Time

October 19, 2009 · Leave a Comment

Most frontline teams in my organization are not used to being asked to improve their own process.  Like most organization in transition most improvement that has taken place in the organization in the past was management driven and usually owned and executed by outside experts like consultants and project managers.  As we transition into a system where teams are asked to be responsible for improving their processes every single day one of the most powerful tools management has is the gemba walk.   There are many reasons why the gemba walk is not only an important tool, but an essential tool in a Lean transformation.  Here are just a few:

  • Gemba walks are one of the most important methods for teaching management Lean.  It takes Lean out of the conceptual world and forces management to learn by doing. 
  • Gemba walks demonstrate a behavior change from management.  It shows that management is curious about the work and interested in seeing the real problems.   Early on they also demonstrate to the teams that everyone is in the change together.  Management is learning alongside the teams they are coaching.
  •  Gemba walks allow management to begin to understand the problems that they create and forces them to begin to take responsibility for solving the gaps in their management system.  They see firsthand the challenges created by unclear or too many priorities, silo thinking, narrow job classifications, etc.    
  • Gemba walks teach leaders how to set clear expectations and have the discipline to follow-up to see progress.  In order to do this effectively the manager must understand the content of the work; know how to see problems, and to know how far a team can improve over a set increment of time. 

In several post in the past I have talked about some of the advice I give leaders as the learn how to effectively lead gemba walks.  As my own experience has grown some of my thinking has advanced.  Here are a couple of tips that I hope help:

  • Gemba walks can only be effective if leaders are disciplined, consistent and organized.  This is why having management standard work is so important.  In our organization we create visual systems (Kamishibai boards) that track adherence to management system work to help reinforce this discipline.   These boards track the frequency, sequence and content of what should be checked during each gemba walk and clearly make visible that the walks are happening as scheduled.  As managers build these boards they need to determine how often they will visit each team (less frequently the higher you are in the organization), and then the board makes it transparent to the teams how often they can expect a visit thus reinforcing the management responsibility.
  • Early on it is important to have some coaching help during gemba walks.  It is nice to have a Sensei to go with you, but it is also effective to walk with a leader that has more experience then you do if a Sensei in not available.
  • During each walk a leader should ask the team a series of open ended questions to assess the current situation, challenge the current thinking and prepare the team for taking the next step.  If you are just getting starting it is very helpful to have a set of standard questions you always ask the team as well as a system to track notes from past gemba walks.  The leader should take the time to review their notes and prepare their questions so that they respect the time of the team.
  • Gemba walks and visual management go hand and hand.  Without visual systems gemba walks often end up being disorganized, not focused on data and worst of all they turn into PR visits or complaining sessions.  Gemba walks are probably the most important tool in helping set and maintain the expectation that teams make their processes visible.
  • Finally, at the end of each gemba walk the leader should summarize what they and the team has learned and then clearly define the follow-up items that the team and the leader need to resolve.  Often the due date will be during the next gemba.  This is the most powerful part of the gemba, because when done effectively it helps move the team to the next level of improvement and at the same time gives leadership credibility as the leaders solve some of the systems problems that get in the teams way.   In order to do this well a leader needs to have a system to track on follow up items.  If they ask a team to try x by y date the leader better show up to check or they will lose credibility quickly.  When they do show up to check on the follow up just like they said they would teams start to see that management is serious and they will invest the appropriate time in the improvement activities moving forward.  Something very important as teams begin to learn how to improve their own processes.

Categories: Change · Engagement · Lean · Management · Productivity · Strategy · design · understanding

Power of a great story

October 17, 2009 · Leave a Comment

Categories: Engagement · Strategy · design · marketing · video

Brilliant Management – “you put in the details”

October 17, 2009 · Leave a Comment

Categories: Engagement · Management · design · development · graphic

Quote

October 17, 2009 · Leave a Comment

It is not the critic who counts, nor the man who points out where the strong man stumbled, or where a doer of deeds could have done them better. The credit belongs to the man in the arena whose face is marred by dust and sweat and blood, who strives valiantly, who errs, and who comes up short again and again, who knows the great enthusiasms, the great devotions, and spends himself in a worthy cause. The man who at best knows the triumph of high achievement and who at worst, if he fails, fails while daring greatly, so that his place will never be with those cold timid souls who never knew victory or defeat.

- Teddy Roosevelt

Categories: Engagement · Quote · development · failure · inertia

How to Defeat Burnout

October 16, 2009 · Leave a Comment

“Do what you love.”

We’ve all heard this advice before. It’s great advice, though not many people truly take it to heart.

But sometimes doing what you love isn’t enough to keep you going. Inspiration, passion, and motivation are difficult things to hold on to. They always seem to slip away right when you need them most.

You know that feeling. Where you’re that close to finishing a project, or achieving a goal, or crossing a task off your to-do list … but you just can’t muster the energy. You’ve lost interest. You’re exhausted. Drained. And you don’t know why.

That’s burnout. It’s something many of us are all too familiar with. I’d like to share with you a few ways that I fight burnout – or prevent it from catching me in the first place.

1. Achieve in increments. When you only focus on a big goal someday, it’s easy to get burned out by the daily grind. It’s like driving toward a mountain in the distance. You can drive for hours, but the mountain doesn’t seem to get any closer. And spinning your wheels gets real tiring real fast.

The solution is to give yourself a way to measure and record every little step forward you take. Here’s how:

  • Get a journal, notebook, or calendar. Writing things down is important.
  • Identify milestones on the road towards your goal.If you’re writing a book, you could treat each chapter as one milestone. Or, even better, treat each 500 words or 1000 words as a milestone.
  • If milestones aren’t obvious, create them. For example, if you’re training for a marathon, hold yourself to a progression of distance. If you start out running at your maximum distance, you’ll plateau very quickly. Instead, start at a shorter distance – even if it’s very easy for you – then work your way up slowly.
  • Track milestones in a simple, visual format. Think of the progress bar on a download. One glance tells you exactly how much progress has been made. The format you choose doesn’t need to be detailed or comprehensive. It just needs to show that you’re moving forward day by day.

Learn to appreciate the little accomplishments. Let yourself enjoy the feeling of getting things done.

2. Train your muse. One of the biggest myths about inspiration that it’s random. One day you’re inspired and motivated, the next day you’re burned out – and there’s no way around it. Or so they say.

In fact, inspiration is just like any other skill. It may start out as unreliable, but it can be trained and developed into something you can rely on.

So how do you train your muse? The best way I’ve found is immersion. Surround yourself with things that inspire you and reflect your goals. Great composers listen to music. Great authors read voraciously. Great marketers attend seminars. Great productivity-ists subscribe to Zen Habits. And so on. Immersion trains your mind to work efficiently in the ways you need it to.

The more that your inspiration becomes a part of your life, the less likely it is to run out when you need it most. With that in mind, be creative. What ways can you connect with your inspiration on a daily basis?

3. Work less. Cut down on the amount of energy and time you spend working. If you have sick days or vacation days left, take advantage of them. Or, if you’re self-employed, force yourself to work fewer hours each day – even if that means turning down new projects.

Working less doesn’t mean you have to slack off or get less done. It does mean that you:

  • Eliminate unnecessary tasks.
  • Take strategic breaks.
  • Stop multi-tasking.
  • Seek help from other people.

4. Define success realistically. There’s absolutely nothing wrong with having big dreams and big ambitions. But if you’re constantly frustrated by a lack of progress, it might be time to take a step back and examine your goals. Are they achievable? Are you holding yourself to a reasonable timeline?

Here’s a good way to do this. Get a piece of paper and write down your big, ambitious goal. Then write down at least 10 specific, concrete steps that will allow you to achieve that goal. Be as detailed as possible. If you can’t come up with a series of down-to-earth steps to get you from here to your dream, that’s a sign that you need to either redefine your goals or rethink the way you’re pursuing those goals.

5. Get more sleep. You’ve heard this before, I know. So have I. But that didn’t stop me from going against my better judgment and tiring myself out by staying up late to work. Getting enough sleep takes a conscious decision – and, just like any good habit, takes time to develop.

One of the biggest barriers for me in this area is procrastination. I have a tendency to put things off throughout the day, then stay up later as a result. What’s keeping you from getting the rest you need?

6. Take it slow(er). The world tells us to rush things: “Get there faster. Make money quicker. Retire sooner.” And while these things aren’t necessarily bad, they can easily get us in over our heads. If you’re feeling burned out and overwhelmed, it’s time to slow down.

A few ways to take yourself out of 24/7 high gear:

  • Spend at least 10 minutes a day in a quiet place, away from distractions. Breathe.
  • Put together a playlist of slow, relaxing music. Listen to it whenever you start feeling frazzled.
  • Take a butcher knife to your to-do list. Set a limit to the number of tasks you  take on each day and stick to it.
  • Extend your deadlines. Do you absolutely, positively have to get this done now? Just remember – this isn’t an excuse to procrastinate.

7. Get a second opinion. It’s hard to spot burnout from the inside. Your close friends and family are likely to identify the signs of burnout long before you do. So listen to what they’re saying. The next time your spouse, parent, or best friend tells you you’re working too hard, take it seriously.

8. Set clear boundaries. Burnout happens when we allow work to overflow its boundaries and interfere with every other part of our lives. So set strong boundaries. The clearer the better. In writing, if possible.

For example, instead of saying: “I’ll spend at three hours every night with my family,” make it clearer: “I won’t work after 8 o’clock. That’s 100% family time.” Clear boundaries are easier to stick to and harder to rationalize away.

Once you’ve set up your boundaries, make them public. Let your family know that you’ve set aside time just for them. They’ll hold you accountable to your promises. Let your clients know that you’ll be unavailable during certain hours. This will reduce the temptation to fudge on your boundaries.

9. When you’re working, focus. I’ve found that concentrating on work is actually less exhausting than allowing yourself to be wishy-washy about it. When you decide that it’s time to work, buckle down, eliminate distractions, and do it wholeheartedly. There’s something amazingly refreshing about pure, sharp focus.

10. Create outlets. If you’re a person of diverse interests (and really, who isn’t?), it’s likely that you have several very different goals and ideas bouncing around in your head at any given time. These ideas need outlets. If you hold them inside, they’ll eventually start interfering with your focus and creating unnecessary frustration, leading to burnout.

In other words, I think it’s okay – healthy, even – to start a few side projects as outlets for creative energy. Just make sure that you keep your priorities straight and your side projects fun. If these side projects become sources of stress, cut them out immediately.

11. Know when to power through it. This is going to sound out of place given what I’ve said above, but it’s powerful – if applied correctly. Sometimes the solution for burnout is just to power through it. Sometimes burnout can be an illusion. In these cases, the best choice is to refuse to use burnout as an excuse, ignore the fact that you feel burned out, and just work through it. It’s like a runner gaining her second wind and coming out stronger on the other side.

However, just as an experienced athlete knows when to push through the pain and when to pull back, you’ll need to be very careful how you take this particular piece of advice. Until you develop a keen awareness of your own tendencies, it’s usually better to err on the side of caution and pull back when you start feeling burned out.

12. Never accept defeat. Burnout is an obstacle like any other. It can hold you back for a while, but it’s not the end of the world – unless you let it defeat you.

If you have a great goal in mind, don’t give up on it, no matter how apathetic, exhausted, or frustrated you might feel. If everything I’ve said up until this point fails, do this: hold on to your dream – even if it doesn’t feel like much of a dream at the moment. Hold on to it anyway. That way, when the storm clears, your dream will still be intact, ready for another try.

Get more inspiration from Jeffrey at his blog, The Art of Great Things, or subscribe to his feed.

Categories: Balance · Engagement · Strategy

Change Initiatives and Employee Engagement

October 8, 2009 · Leave a Comment

According to a recent global study by Right Management, 94% of employees who report that change was not handled well in their organizations – are disengaged.

Drawing from research of 28,000 employees in 15 countries, Right Management’s key findings from the global study include:

  • Employee engagement is a key driver of organizational effectiveness and directly impacts productivity and profitability.
  • Best-performing organizations manage change nearly four times more effectively. In top-performing companies (defined as those achieving higher revenue and above-average customer loyalty profit results), 60% of employees responded that “change is handled effectively in my organization,” compared to 16% of employees in below-average performing organizations.
  • Less than half (43%) of employees are confident in their organization’s change process. One in three employees believes their organization does not handle change effectively.
  • The biggest downfall for senior leaders is the perception that they do not follow through on what they say they will do. Less than half (47%) agreed that senior leaders communicated change effectively; 54% of employees doubted senior leaders’ ability to respond appropriately to changing external conditions.
  • Organizations that do not manage change well are four times more likely to lose talent. Twenty percent of employees who perceived change was not handled effectively indicated they planned to leave within one year versus only 5% of employees who held a favorable view. The latter planned to stay for at least five years.
  • Ineffective change management can lead to lower levels of job confidence. Of the employees who reported that change management was not handled well, 45% expressed favorable feelings about not losing their job within 12 months, while 32% did not. This is in stark contrast to organizations with effective change management, where 80% of respondents had positive feelings about keeping their job versus only 7% who did not.
  • Ineffective change management negatively impacts an organization’s ability to attract talent. When employees reported that change was managed poorly in their organizations, 75% of respondents had concerns with their company’s ability to attract talent.

Categories: Change · Engagement · Lean · Management · duh · learning

10 reasons you are hated

October 7, 2009 · Leave a Comment

Your team hates you. Really. They do. They hate their boss (you) but they just won’t say so because they like getting paid. But when they go home at night, they spill their bile about their taskmaster of a boss who does nothing but drive them crazy (isn’t that what you do too?).

It’s been a while since I’ve been controversial (okay, maybe the post on trust not being the most important aspect business partnerships was provocative but I’m talking controversial at the level of the I don’t care about your degree post). For this post, I’ve been sure to drink a glass of vinegar before typing.

If you don’t start fixing some of these behaviors, you might end up with a mutiny on your hands. In today’s world though, that doesn’t involve them tossing you in a dinghy – instead they’ll all just quit their jobs.

Before you go all “Mike has lost it again. This post doesn’t apply to me so I won’t read any more of it.” I’d ask you to spend the 2-3 minutes it will take to spin through the below list and see if any of the points resonate. If you make it through all ten and can honestly say none apply to you, bravo (related: are you hiring?).

If some of the points do resonate, I’m asking you to commit to rectifying some of these behaviors. We’ll all be happier that way. To assist with that, I’ve offered some suggested behavior modifications for each of the ten.

Full disclosure – I’ve been plenty guilty of some of the below behaviors. Fortunately I’ve had talented folks around me help me work on many of them. I’m not perfect by a long shot yet. I guess what I’m saying is all of these things apply to all of us even in some small measure.

So here goes… 10 Reasons Your Team Hates You:

10. You don’t prioritize. Everything is important. When you do this, you remove your team’s ability to say no to less important work and focus their efforts on critical tasks. The fix: write down all the tasks you have folks working on and FORCE yourself to assign a H, M, or L to each task (and treat it as such). Thou shalt only have 33% of all tasks in each of those three categories – you can’t assign everything a “High” importance.

9. You treat them like employees. You don’t know a darn thing about them as a person (which makes them feel like nothing more than a number). The fix: read this post about 7Up.

8. You don’t fight for them. When is the last time you went to bat for a team member? And I mean went to bat where you had something to lose if it didn’t work out? When you don’t stand up for them, you lose their trust. The fix: identify something you should have gone to the mat for recently and get out there and fight. Get someone that raise they deserve. Go fight for them to get that cool new project.

7. You tell them to “have a balanced life” then set a bad example. You tell them weekends are precious and they should spend them with their family then you go and send them emails or voicemails on Sunday afternoon. The fix: either curb your bad habit of not being in balance or learn how to do delayed send in Outlook so your messages won’t go out until Monday morning.

6. You never relax. You walk around like you have a potato chip wedged between your butt cheeks and you’re trying not to break it. When you’re uptight all the time, it makes them uptight. Negative or stressful energy transfers to others. The fix: laugh, get a remote controlled car or tricycle to drive around the office, or put on a Burger King crown. When you relax, your team knows it’s okay for them to relax too.

5. You micromanage. You know every detail of what they’re working on and you’ve become a control freak. They have no room to make decisions on their own (which means yes, they’ll make a mistake or two). The fix: back off. Pick a few low risk projects and commit to not doing ANYTHING on them unless your team member asks you for assistance. It’ll be uncomfortable for you. Give it a try you micromanaging control freak.

4. You’re a suck-up. If your boss stopped short while walking down the hall, you’d break your neck. Your team hates seeing you do this because it demonstrates lack of spine and willingness to fight for them. It can also signal to them that you expect them to be a sycophant just like you. The fix: try kicking up and kissing down instead.

3. You treat them like mushrooms. Translation: they’re kept in the dark and fed a bunch of crap. Do you ration information? Do you withhold “important” things from them because it’s “need to know” only? All you’re doing is creating gossip and fear. The fix: stop acting like 007 and spill some beans.

2. You’re above getting your hands dirty. You’re great at assigning work. Doing work? Not so much. They hate watching you preside (and they hate it even more when you take credit for what they slaved over). The fix: get dirty. Climb under the proverbial tank and turn a wrench. Roll up your sleeves and pick a smaller project you can handle in addition to your other responsibilities and DO THE PROJECT YOURSELF.

1. You’re indecisive. Maybe. Or not. But possibly. Yeah. No. I don’t know. OH MY GOSH MAKE A DECISION ALREADY! That’s what you get paid to do as the leader. You drive them crazy with your incessant flip-flopping or waffling (mmmm waffles… oh. Sorry… still writing). The fix: DO SOMETHING! Acknowledge you might make a mistake but do something. A team is much more likely to follow a leader who makes decisions (even some bad ones) than a leader who makes no decisions at all.

There they are: 10 reasons your team hates you. Do any of them fit? I’ll tell you what: I DARE you to email this post to your team members and ask them to anonymously circle any of the above behaviors that apply to you. I then further challenge you to fix the one or two that have the most votes. Trust me – all of you will be happier if you do. How’s THAT for provocative?

Categories: Engagement · Management · Strategy · failure · simplicity

Be like Farve with Skeptical Team

October 7, 2009 · Leave a Comment

In the category of “Man, I wish I’d written that,”  my blogging friend Mike Figliuolo had a great post last week called “Ten Reasons Your Team Hates You.”   It was a brilliant piece with so true they might hurt items such as you don’t fight for them,  you micromanage, you’re a suck up and you’re above getting your hands dirty.   It’s gotten a lot of well deserved attention, is definitely worth a read and is a post you’ll likely want to share with others.

Brettfavre So, it was with Mike’s post in the back of my mind that I watched Brett Favre lead the Vikings this week to a 30 – 23 win over his old team, the Packers, on Monday Night Football.  If you follow football at all, you understand why I’m making the connection between Mike’s “Why Your Team Hates You” post and Favre. Even non-sports fans are likely aware and completely sick of Favre’s multi-year act of will he retire or not retire, who will he play for, when will he play, etc., etc., etc. He’s done about as much as he possibly can to make his colleagues skeptical of his motives and intent. And yet, the Vikings at 4 and 0 so far this season seem to be gelling around him.

If you take the publicity, the uniforms and the bone crunching hits out of the equation, Favre appears to be successfully doing what you’ll likely have to do at least once in your career – stepping in to lead a team that for whatever reason is skeptical of your motives and has their doubts about whether or not you’re the right leader. In spite of all the drama baggage he carries with him, Favre is winning the Vikings over. How is he doing it? Here are a few things he’s doing that I think apply to leaders in fields other than football:

Win: Winning games – whatever that looks like in your context – can solve a lot of problems. Favre brings the skills and the experience of a winner to the Vikings. He’s getting it done.  It’s a lot easier for a leader to win the team over win he or she brings the talent and experience needed to help them win.

Spread It Around: Prior to his Monday night win, Favre had changed his game plan of firing off passes to one that got a lot of other players involved in the game. The Vikings running back, Adrian Peterson, has been a key part of their offense this year. When a leader sets things up so everyone gets to contribute at the full extent of their talent, there’s a much better chance of full engagement from the team.

Throw Some Blocks: On a fairly regular basis, you can see Favre throwing a block downfield to help clear a path for one of his runners. This is his way of counteracting Mike Figliuolo’s point about not getting your hands dirty.  By throwing a block, Favre is stepping out of his role to help make his team successful.  Leaders in every field need to look for and act on their own opportunities to “throw a block” for their team.

Keep It Light: Say what you will about Favre, when he’s on the field he looks like he’s a lot of fun to play with. He jokes, he jumps around, he bumps his teammates in celebration, he gives noogies. I’m not suggesting that you give noogies to your teammates, but there are ways to keep it light. Look for them. (Just don’t go over the line. Michael on The Office offers weekly examples of what over the line looks like.)

Passion: If you’re still playing in the NFL at almost 40 years old, it’s safe to say that you have a fair amount of passion for the game.  Favre clearly does. The presence of the leader influences the presence of the team.  Favre’s passion is infecting the Vikings in a positive way. Showing your commitment and passion through your words and action is a great way to win over your team. Watch out though.  If passion is all you bring to the table, you’re likely to lose them.  Remember the first Favre lesson. It helps to win.

Categories: Engagement · Management · learning · understanding

The 14 Keys of Employee Engagement

October 6, 2009 · Leave a Comment

“You sort of smell it, don’t you, that engagement of people as people. What goes on in meetings, how people talk to each other. You get the sense of energy, engagement, commitment, belief in what the organisation stands for,” is how Lord Currie, former Chair of the Office of Communications (Ofcom) and Dean of Cass Business School, puts it. From the United Kingdom MacLeod Report: “Engaging for Success: Enhancing Performance through Employee Engagement”.

Employee Engagement, as a term, has been around since the 1990’s and has recently gathered exponentially increased attention. The United Kingdom just released the above-mentioned MacLeod Report: Engaging for Success: Enhancing Performance through Employee Engagement to bring engagement to the top of everyone’s agenda. The United States government released two reports entitled The Power of Federal Engagement and Managing for Engagement.  A Google search of employee engagement 2 years ago found about 300,000 resources while a Google search of employee engagement today revealed 1,640,000 resources.

So what is engagement? Employee engagement is a lot like love. You don’t have to wear a ring and always love your job but employee engagement and love are defined in so many different ways. Each consulting company seems to have their own definition. Some seem to define it as feeling good about your company, some define it as getting more discretionary effort from employees and some define it as a high response to 12 questions that include having a friend and getting feedback.

The Zinger definition of engagement.

Employee engagement is the art and science of engaging people

in authentic and recognized connections to strategy, roles, performance,

organization, community, relationship, customers, development, energy, and happiness

to leverage, sustain, and transform work into results.

Let’s look at a couple of case studies on employee engagement.

Case study #1:

Tina works at a local gas station as the cashier. Tina is fully engaged. She offers welcoming teasing/banter with each customer, she is the most efficient person I have seen on a cash register, she engages the other employees and has them providing more efficient service, and she uses the word ‘we’ when she talks about the company she works for. I will go out of my way to get gas when Tina is working there.

Tina is an exceptional model of employee engagement. She doesn’t know what the term means; she has never been surveyed. When I asked her about her approach to work and her level of engagement,  she was surprised by the question and took it for granted that everyone should be engaged.

Case study #2:

Bob is the antithesis of Tina and was chronically disengaged on the job before finally retiring. He even built a spreadsheet to determine when his last day of work would be and couldn’t wait till the day arrived. He hated his job, he hated the people he worked with, and he didn’t care for his company. When I asked him if there was something he did like, he replied, “golf.”

I bumped into Bob a year after he retired and he still looked miserable. I asked him about golf and now he hated golf. He told me it was like a job to him and exhibited how disengagement at work can seep into the rest of our lives outside the company.

The ‘key’ to successful employee engagement

Whether you’re a Tina or a Bob, when it comes to employee engagement, I believe there is value in the plethora of perspectives to show the richness of the concept and that it is necessary to give space for each company, organization, and individual to play engagement in their own key.

I have been immersed in the subject for the past 5 years and recently created a comprehensive model for engagement focusing on results, work, self, and other. I believe engagement must contribute to results while being of benefit to all. Engagement helps employees remain valuable while ensuring the organization is viable. CARE is at the core of engagement and engagement is demonstrated externally while also being experienced internally. Engagement is not only how we approach work but can also act as a compass to powerful leadership, management, and performance.


The Zinger Model on Engagement for Results

  1. The Core of employee engagement is CARE: Connection, Authenticity, Recognition, and Engage. We need robust connections between all the engagement keys. These connections must be authentic. Recognition of each other and the keys is central. Engagement is not a noun but a dynamic verb — engage!
  2. The green arrow represents results and growth.  We must determine the results we are trying to achieve, determine a strategy to achieve those results and enliven our work roles while excelling at performance.
  3. The top part of the model  in blue signifies others and the outer part of engagement. Engaged employees are a part of their organization — not apart from their organization. The organization strives to create authentic community while building relationships as everyone engages in serving the customer.
  4. The yellow, lower part of the model outlines the benefits and requirements for employee engagement to help each individual employee develop personally and professionally, to manage, master, and leverage their energies in the service of engagement, and to experience genuine happiness through their work.

The Zinger Model offers 14 keys to engagement while putting engagement into a new key.  They are:

  1. Strengthening connections
  2. Maintaining authenticity
  3. Ensuring recognition
  4. Acting in a fully engaging manner
  5. Achieving results
  6. Crafting strategy
  7. Enlivening work roles
  8. Excelling at performance
  9. Identifying with the organization
  10. Fostering relationships and community
  11. Serving customers
  12. Developing professionally and personally
  13. Leveraging energies
  14. Attaining  genuine happiness

Here are a few additional points about creating employee engagement in a new key:

  • Employee engagement must be for all, and managers and leaders must see their own roles as employees of the organization.
  • Employees must know and experience the personal benefits of engagement. It cannot be an effort to merely get more work from already taxed employees.
  • Most surveys results in some version of the bell curve. I encourage you to survey less and intervene more. If you do survey, ensure employees have a role in creating the survey and the results are returned to employees ASAP.
  • Managers and leaders play a strong role in engagement initiatives – ensure they understand the benefits and importance of engagement while also being energized and engaged.
  • Engagement implies action. I encourage you to work on your own engagement while promoting the engagement of others.

To further your study of engagement, here are 5 simply excellent resources:

  1. The Free and Freeing Employee Engagement Network – Over 1570 members engaging in over 400 forums on employee engagement.
  2. The Free PDF Book on 300 Keys for Engagement – A practical resource based on alphabetical keys to engagement from 12 different authors.
  3. 21 Points on The MacLeod Report and a Link to the Free Report –A well-written and expansive report from the United Kingdom on the importance of creating more focus on employee engagement.
  4. Managing for Employee Engagement – A major report for the United States Federal Government.
  5. David Zinger Associates Website – Over 800 eclectic blog posts related to employee engagement.

Take a small and significant step towards fuller engagement. Determine the smallest and most significant engagement steps you can take today. Start moving forward…small is the new significant!

David Zinger’s original version of this post can be viewed at Simply Communicate.

Categories: Engagement · Management · development