The Five Reasons Strategies Fail

In a recent survey of 163 CEOs by Forbes Insights in conjunction with the Association for Strategic Planning and the Council of Public Relations Firms, chief executives report that one-third of corporate strategies fail, and they fail for five reasons.

The five reasons why strategies fail are:

  1. Unforeseen external circumstances (24 percent).
  2. A lack of understanding among those involved in developing the strategy and what they need to do to make it successful (19 percent).
  3. The strategy itself is flawed (18 percent).
  4. There is a poor match between the strategy and the core competencies of the organization (16 percent).
  5. There is a lack of accountability or of holding the team responsible (13 percent).

The whitepaper, “The Powerful Convergence of Strategy, Leadership and Communications” can be downloaded here.

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